MSFTS started with Jack Jensen at just 15 years old, a big dreamer with a passion for life and charging large alongside a crew of good mates growing up in Hawke’s Bay. A bunch of young misfits who spent their days ripping around, getting up to mischief and chasing anything that involved the outdoors, adventure and a good time.

From surfing, snowboarding, skiing, wakeboarding and mountain biking to hunting, motocross, parties, festivals and everything in between, we were always chasing the next adventure. We grew up together with a shared mindset: live life to the fullest, have a laugh, surround yourself with good people and make the most of every opportunity.

That lifestyle, that crew and that mindset became the foundation of what MSFT Productions represents today. The idea of chasing the good times, spreading the froth of life and making memories with the people around you became more than just a way of living. It became a culture.

The embodiment of Dream Big. Live Bigger.

It all started when Jack picked up a GoPro at 15 years old, borrowed (permanently) from his dad and began capturing the adventures, chaos and unforgettable moments the crew were getting themselves into. A passion to capture these sendy moments - as forever memories to look back on in time.

With a growing passion for storytelling and capturing the lifestyle they lived, Jack started piecing together videos and sharing them online. In 2017, the MSFT Productions Facebook page was created, and Jack began moving content from his personal page across to MSFTS.

And from those humble beginnings, MSFTS started to take shape on its journey of growing into what it is today.